In Marketing, there is a myriad of tools and tactics at a professional’s disposal, to use as needed based on the situation, client, product or service. My hunch, and blame it on my MBA, is that these same tools and tactics can be overlaid or slightly modified to improve our dating lives.
When you launch a product or business, you have to plan on marketing that product to the appropriate target audience, because the goal is to build a brand that naturally resonates with customers.
Surprisingly that does not actually happen naturally.
It never happens overnight and it never happens in a vacuum. The most sublime, subtle, quite brands have expended tremendous energy, money, and creativity in cultivating their look and feel.
Why would you spend any less time cultivating your authentic self when looking for the love of your life?
I provide advice to anyone who wants to learn how our communications styles and skills are impacting our romantic lives in ways that we rarely notice. Your pictures, your social media posts, your texts tell a story – whether you are dating online or simply socializing with friends in the digital world. And as callous and brash and cold as that sounds, we have to understand that we live in a visual, technology-driven world. Even though our relationship happens in real life, the first connections, introductions, and conversations will most likely start on a digital platform and that experience will form the basis of that relationship.
If you can master the art and science of cultivating your authentic self and your most sincere desires online, you will increase your shot at being lucky in love.
The theory is this: the strategies and tactics that I have used for 25 years (I’m older than I look) in marketing positions, can be tweaked slightly to address our personal communications and interactions.
There is a ton of information on personal branding and image available online. We seem to be doing a great job of managing our personal brands in our work lives. We update Linkedin, we Tweet, we write blog posts. Something happens when it comes to finding a mate. We want the rules of nature to take over and our perfect partner to drop out of the sky and appear before us.
Good luck with that!
But this is not about marketing yourself up. This is not putting lipstick on a pig and calling it a peacock. When clients call and ask me to write a press release that clearly states or claims something untrue or even simply unverifiable, I call bullshit. I counsel and chat and cajole until they understand that full-frontal honesty is the best approach. We might put a fig leaf over that full frontal but authenticity is key.
So when you apply the principles of branding and marketing to dating, it is about authentically presenting your best self in a way that will likely attract your best partner.
I see it over and over again with my friends and clients. They post that they are athletic. They post this because they want to meet an athletic mate or they think that athleticism will be attractive to their best mate. Then they bitch because all their dates want to do is meet at the gym. So maybe we use different words to describe their interests and needs.
People are not helpless in finding love.
NOW, LET’S GET STARTED! IF YOU ARE DATING ONLINE, YOU NEED STRONG BRANDING TO ATTRACT YOUR BEST DATES!
IN MARKETING, BRANDING, AND PUBLIC RELATIONS THERE IS A MYRIAD OF TOOLS AND TACTICS AT A PROFESSIONAL’S DISPOSAL, TO USE AS NEEDED BASED ON THE SITUATION, CLIENT, PRODUCT OR SERVICE.
Blame it on my MBA, but I can prove that the same PR & publicity approaches that I have used for over 20 years in consulting with over 100 clients can be overlaid or slightly modified to improve your dating life. I have placed thousands of media stories based on my storytelling abilities. I bet I can help you get a date. Intrigued? Click here to read more about using my proven branding strategies to improve your online dating experiences.