Branding & Marketing for Daters

IN MARKETING, THERE IS A MYRIAD OF TOOLS AND TACTICS AT A PROFESSIONAL’S DISPOSAL, TO USE AS NEEDED BASED ON THE SITUATION, CLIENT, PRODUCT OR SERVICE. MY HUNCH, AND BLAME IT ON MY MBA, IS THAT THESE SAME TOOLS AND TACTICS CAN BE OVERLAID OR SLIGHTLY MODIFIED TO IMPROVE OUR DATING LIVES.

WHEN YOU LAUNCH A PRODUCT OR BUSINESS, YOU HAVE TO PLAN ON MARKETING THAT PRODUCT TO THE APPROPRIATE TARGET AUDIENCE, BECAUSE THE GOAL IS TO BUILD A BRAND THAT NATURALLY RESONATES WITH CUSTOMERS.

Surprisingly that does not actually happen naturally.

It never happens overnight and it never happens in a vacuum. The most sublime, subtle, quite brands have expended tremendous energy, money, and creativity in cultivating their look and feel.

Why would you spend any less time cultivating your authentic self when looking for the love of your life?

I provide advice to anyone who wants to learn how our communications styles and skills are impacting our romantic lives in ways that we rarely notice. Your pictures, your social media posts, your texts tell a story – whether you are dating online or simply socializing with friends in the digital world.  And as callous and brash and cold as that sounds, we have to understand that we live in a visual, technology-driven world. Even though our relationship happens in real life, the first connections, introductions, and conversations will most likely start on a digital platform and that experience will form the basis of that relationship.

If you can master the art and science of cultivating your authentic self and your most sincere desires online, you will increase your shot at being lucky in love.

The theory is this: the strategies and tactics that I have used for 25 years (I’m older than I look) in marketing positions, can be tweaked slightly to address our personal communications and interactions.

There is a ton of information on personal branding and image available online. We seem to be doing a great job of managing our personal brands in our work lives. We update Linkedin, we Tweet, we write blog posts. Something happens when it comes to finding a mate. We want the rules of nature to take over and our perfect partner to drop out of the sky and appear before us.

Good luck with that!

But this is not about marketing yourself up. This is not putting lipstick on a pig and calling it a peacock. When clients call and ask me to write a press release that clearly states or claims something untrue or even simply unverifiable, I call bullshit. I counsel and chat and cajole until they understand that full-frontal honesty is the best approach. We might put a fig leaf over that full frontal but authenticity is key.

So when you apply the principles of branding and marketing to dating, it is about authentically presenting your best self in a way that will likely attract your best partner.

I see it over and over again with my friends and clients. They post that they are athletic. They post this because they want to meet an athletic mate or they think that athleticism will be attractive to their best mate. Then they bitch because all their dates want to do is meet at the gym. So maybe we use different words to describe their interests and needs.

People are not helpless in finding love.

NOW, LET’S GET STARTED! IF YOU ARE DATING ONLINE, YOU NEED STRONG BRANDING TO ATTRACT YOUR BEST DATES!

WHICH PRINCIPLES OF MARKETING APPLY BEST TO DATING AND WHY?

The principles of marketing include strategic planning, product development, supply chain, pricing, customer loyalty, research – you know, marketing stuff. The part of marketing that I feel benefits online daters is branding. Branding is the voice of the company. Not only the look and feel but how the company communicates emotion and insight. Branding is who the company is and why they do what they do. Marketing is what they sell.

So branding applies to online dating because online, millions of people are available for dates. Why should someone pick you? It is not all just about being another pretty face. Branding tells the story of who you are and why you do what you do. Marketing sells products. I do not know how to be more clear. Nothing just sells itself. There is no, “if you build it, they will come.” Everything is marketing. This website is marketed to get you and I hear to have this conversation.

The dishwashing detergent that you buy, the gas you put in your car, the jeans you wear, and the music you listen to is all marketed to you. We don’t even know it is happening, but we live in a world driven by marketing. With social media and the internet, the average person (first world adults) are subjected to about 5,000 marketing messages per day. PER DAY!

Behind all of those messages is a person or a team that sat down and organized what they wanted to sell and how they were going to sell it. They used words and pictures to communicate messages to attract customers. Then they watched the results and made changes to the tactics until the right people were buying the right quantities.

My theory is that you and I can sit down and organize what you want your dating life to look like and how we are going to make that a reality. We will use words and pictures to communicate messages to attract people who may want to date you. Then we will watch the results and make changes to the tactics until the right people are trying to spend time with you in the right quantities.

I don’t mean to be crass but you have to work to stand out online. I want to help you do that without exhausting you, making you hate humans or making hate yourself. I would love to chat more and you can reach me here or visit me on Facebook and send a private message.

I help clients by using my digital marketing expertise to help guide their online presence – from photos to words, to the overall presentation to actual in-person events. Thanks for this question. It really helps me to understand where you are at and how I can help.

IN MARKETING, BRANDING, AND PUBLIC RELATIONS THERE IS A MYRIAD OF TOOLS AND TACTICS AT A PROFESSIONAL’S DISPOSAL, TO USE AS NEEDED BASED ON THE SITUATION, CLIENT, PRODUCT OR SERVICE.

Blame it on my MBA, but I can prove that the same PR & publicity approaches that I have used for over 20 years in consulting with over 100 clients can be overlaid or slightly modified to improve your dating life. I have placed thousands of media stories based on my storytelling abilities. I bet I can help you get a date. Intrigued? Click here to read more about using my proven branding strategies to improve your online dating experiences.

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