In your experience, which principles of marketing apply best to dating and why?

The principles of marketing include strategic planning, product development, supply chain, pricing, customer loyalty, research – you know, marketing stuff. The part of marketing that I feel benefits online daters is branding. Branding is the voice of the company. Not only the look and feel but how the company communicates emotion and insight. Branding is who the company is and why they do what they do. Marketing is what they sell.

So branding applies to online dating because online, millions of people are available for dates. Why should someone pick you? It is not all just about being another pretty face. Branding tells the story of who you are and why you do what you do. Marketing sells products. I do not know how to be more clear. Nothing just sells itself. There is no, “if you build it, they will come.” Everything is marketing. This website is marketed to get you and I hear to have this conversation.

The dishwashing detergent that you buy, the gas you put in your car, the jeans you wear, and the music you listen to is all marketed to you. We don’t even know it is happening, but we live in a world driven by marketing. With social media and the internet, the average person (first world adults) are subjected to about 5,000 marketing messages per day. PER DAY!

Behind all of those messages is a person or a team that sat down and organized what they wanted to sell and how they were going to sell it. They used words and pictures to communicate messages to attract customers. Then they watched the results and made changes to the tactics until the right people were buying the right quantities.

My theory is that you and I can sit down and organize what you want your dating life to look like and how we are going to make that a reality. We will use words and pictures to communicate messages to attract people who may want to date you. Then we will watch the results and make changes to the tactics until the right people are trying to spend time with you in the right quantities.

I don’t mean to be crass but you have to work to stand out online. I want to help you do that without exhausting you, making you hate humans or making hate yourself. I would love to chat more and you can reach me here or visit me on Facebook and send a private message.

I help clients by using my digital marketing expertise to help guide their online presence – from photos to words, to the overall presentation to actual in-person events. Thanks for this question. It really helps me to understand where you are at and how I can help.

Coach JJ