Dating is not a game because there is not a winner nor is there a loser. Dating is about the experience of interacting with other humans — perhaps like a roller coaster ride at an amusement park, but not a game.
However, there are strategies that can be deployed (rules?) to make the experience better, so in that regard, when people say you have to “play the game” they mean that there are certain things that are going to work better in dating situations.
That’s where I come in. I help clients by using my digital marketing expertise to help guide their online presence – from photos to words, to the overall presentation to actual in-person events.