Tag: Online Dating

In Order to Successfully date Online, you need to Build a Personal Brand

With social media and the internet, the average person (first world adults) are subjected to about 5,000 marketing messages per day. PER DAY!

That’s a lot of images, hype, false idols, and noise.

But here’s what I know after 25 years in marketing: Nothing just sells itself.

There is no “if you build it, they will come.”

Everything is marketing.

Even dating!

This website is marketed to get you and I to talk about dating. The laundry detergent that you buy, the car you drive, the shoes you wear, and the music you listen to are all marketed to you. We don’t even know it is happening, but we live in a world driven by marketing.

Behind all of this marketing is a person or a team that sat down to organize what they wanted to sell and how they were going to sell it. They used words and pictures to communicate messages that attract customers. Then they watched the results and made changes to the tactics until the right people were buying in the right quantities.

As an Image Dating Coach I help clients by using my digital marketing expertise to guide their online presence – from photos to words, to the overall presentation, to actual in-person dates, and special events. My theory is that you and I can organize what you want your dating life to look like, who we want to attract, and then we can make that a reality.

By using words and pictures to communicate messages we can attract people who want to date you. Then we will watch the results and make changes to the tactics until the right people are trying to spend time with you in the right quantities.

I don’t mean to be crass, but you have to work to stand out online.

I want to help you do that without exhausting yourself, making you hate humans, or making you hate yourself.

Happy dating!


Coach JJ

How to plan the perfect date

To me, as a branding expert, a date is like an event and it has a beginning, a middle, and an end.

  1. Set it up ahead of time with a nice ask and a plan. ‘Netflix and chill’ is great once you’re together, but a solid first date will set the tone for the entire experience. It can be spontaneous (like I just won tickets for a concert tonight!) but not crazy.
  2. If you’re a dude, be a gentleman. Even modern ladies like it if you try. Don’t be weird about it but offer to pick her up and drive. Many women will decline (they want to meet in a safe place, with their own car) but it’s nice to ask and a no just means she’s careful.
  3. Keep the date light. Horror movies, dramatic plays, interpretive readings – those are great later. You want something that is both entertaining, but not overwhelmingly distracting. Food and drink seem to fit the bill for many people.
  4. Know when and how to end it. A great date could go all night, but the longer it goes, the more chances for the tone to change. Leave on a high note, keep everyone wanting more.
  5. Follow up. One perfect date with a dude that you don’t hear from for two weeks is no longer a perfect date. If you want the person to like you, stay engaged. If you can’t, say something.

And finally, goodnight kisses. Some people are all in at the get-go, some say no way no matter what. It is not a deal breaker. But my suggestion to men and women is to try the kiss. I’m not saying throw yourself on someone but if after a couple hours you’re not even interested in a sweet goodnight kiss, it’s probably a pass.

I would love to chat more and you can reach me here or visit me on Facebook and send a private message.

Thanks for this question. It really helps me to understand where you are at and how I can help.

Coach JJ